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CBeebies is the brand used by the BBC for programming aimed at encouraging "learning through play in a consistently safe environment for children aged 6 or under", and providing "high quality, mostly UK-produced programmes". The name is used to brand the free-to-air domestic British channel, and is used for international variants supported by advertising, subscription or both. The channel was first launched on 11 February 2002. The channel has won a number of awards. At the BAFTA Children's Awards, it won awards in 2002 and in every year between 2004 and 2009, including "Best Pre-school Live Action Series" in 2002, 2004, 2005 and 2008. It has also won "Best Schools Programme – 0–6 years" awards (or equivalent) from the Royal Television Society from 2002 to 2005. CBeebies is the most-watched children's channel in the UK. CBeebies HD officially launched on 10 December 2013.